I like stories that start the way Selin's does because it's so relatable - she has a job in market research right after college but has a negative reaction to sitting in front of a screen all day. Knowing that she needed to be more creative in her daily life she signed up for metalsmith classes.
The inspiration: "My inspiration is varied. From a visual perspective, my inspiration ranges from the clean lines of architecture and certain schools of modern art such as Bauhaus, to Scandinavian design.
The pieces of my first collection are actually named after female jazz, blues and rock artists. I see my line as an homage to these amazing women. On a more visceral level, I’m continually inspired by the audience that I design for – women."
The process: "I actually make most of my models using 3d modeling software, or CAD (Computer Aided Design). I make a rough sketch of the piece first, and then start constructing the piece in CAD. The model is subsequently printed is 3d printed in wax and cast in metal. At that point I can tell if any adjustments need to be made to the model. I generally construct the model first, and then figure out the stone placement."
Favorite design: "It’s a difficult choice, but it’s probably a combination of two rings stacked together. I create many of my designs with the idea that they might be stacked and combined with one another. Two rings, called Koko and Koko Mini, even interlock like puzzle pieces. They work well alone as well, but it goes without saying that people will often opt to buy them together. I think they encapsulate my jewelry quite well – minimal but thoughtful."
Favorite artist / designer: "I draw from the pure forms and shapes adopted by the Bauhaus school, so I admire a lot of the artists that come from this school. These include Mondrian, Kandinsky and Moholy-Nagy."
When Selin is not designing, she is an avid concert goer - and she's lucky enough to live in NYC, so there are plenty of concerts, jazz bars and DJ sets.
"At the moment, I can’t get enough of Tensnake’s newest album, Glow. It’s so fun, and can be listened to actively as well as in the background (which is great for work). He takes retro sounds and makes them current, which is a sound I’m really enjoying these days."